A new special collection at H&M, this time a summer collection by Matthew Williamson, and it's shopaholics heaven.
If you have managed to miss it, H&M have been cooperating with different super designers for the last few years for a special autumn collection, starting with Karl Lagerfeld, and passing through Stella and Victor & Rolf (both the Stella and V&R collections were beautiful and this shopaholic have used my treasures from these collections many many times). Last year it was time for Comme les garçons, quite a strict, dark collection. What better then to follow up with a colourful summer designer collection - a first at H&M (and no, the Madonna collection, which also occurred in the spring a couple of years ago, was not actually designed by her, but only clothes chosen by her and her team from the normal collection).
Matthew Williamson actually designed 2 collections for H&M, a first special very limited collection released a month ago, which I missed but have heard wasn't that nice. And a second 'normal' collection for the summer which was available in shops from today. The limited collection was only released in 200 shops around the world while this summer collection was released in some 1600 shops. Hence nothing spectacular. One would have thought. And I guess there must have been a lot less frenzy for this second collection as there were still lots of things left at 12.15 when I arrived (while normally everything is gone 30 min after they open in the morning), but by 13.00 almost everything was gone except for some ugly tops and a frankly overpriced dress.
All the things at the girls' department that is. At the men's department, there are still lots of stuff. I guess that 1) men are just in general less hysterical for these kind of things and a bit less of shopaholics, and 2) the quite strong colours and patterns of MW's design is more appreciated by women than most men. Some quite nice things though, so if you are a man and you want some fun colourful summer clothes - go and check it out.
I will not tell you what I bought - as of course I bought some things, why else do you think I spent more than an hour there, whereby 40 min approx. in the dressing room (yes, it takes time to try on 3 bathing suits, 3 bikinis, 5-6 dresses, pants, skirt, tops...) - let's just say that I will be beautiful and colourful on the beach this summer, that it wouldn't be bad if someone invites me to a wedding... And yes, that after this shopping stunt and the one in Lugano last weekend I will probably have to eat pasta a few weeks next month...
So the shopaholic hits again. Why do they have to make special collections? Beautiful special collections?
If you have managed to miss it, H&M have been cooperating with different super designers for the last few years for a special autumn collection, starting with Karl Lagerfeld, and passing through Stella and Victor & Rolf (both the Stella and V&R collections were beautiful and this shopaholic have used my treasures from these collections many many times). Last year it was time for Comme les garçons, quite a strict, dark collection. What better then to follow up with a colourful summer designer collection - a first at H&M (and no, the Madonna collection, which also occurred in the spring a couple of years ago, was not actually designed by her, but only clothes chosen by her and her team from the normal collection).
Matthew Williamson actually designed 2 collections for H&M, a first special very limited collection released a month ago, which I missed but have heard wasn't that nice. And a second 'normal' collection for the summer which was available in shops from today. The limited collection was only released in 200 shops around the world while this summer collection was released in some 1600 shops. Hence nothing spectacular. One would have thought. And I guess there must have been a lot less frenzy for this second collection as there were still lots of things left at 12.15 when I arrived (while normally everything is gone 30 min after they open in the morning), but by 13.00 almost everything was gone except for some ugly tops and a frankly overpriced dress.
All the things at the girls' department that is. At the men's department, there are still lots of stuff. I guess that 1) men are just in general less hysterical for these kind of things and a bit less of shopaholics, and 2) the quite strong colours and patterns of MW's design is more appreciated by women than most men. Some quite nice things though, so if you are a man and you want some fun colourful summer clothes - go and check it out.
I will not tell you what I bought - as of course I bought some things, why else do you think I spent more than an hour there, whereby 40 min approx. in the dressing room (yes, it takes time to try on 3 bathing suits, 3 bikinis, 5-6 dresses, pants, skirt, tops...) - let's just say that I will be beautiful and colourful on the beach this summer, that it wouldn't be bad if someone invites me to a wedding... And yes, that after this shopping stunt and the one in Lugano last weekend I will probably have to eat pasta a few weeks next month...
So the shopaholic hits again. Why do they have to make special collections? Beautiful special collections?
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